Madinda Shoe Shine
Madinda Shoe ShineYour shoes define you, keep shining Request a call
A Madinda Shoe Shine specialist holds a freshly polished cognac leather loafer.
Premium shoeshine experience · Since 2015

Turn everydayspaces intopremium experiences.

Professional shoeshine experiences delivered to your workplace, event, hotel or brand activation. Trusted by Absa since 2015.

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2015First station, Absa Towers
11Years operating
15Brands and events served
AbsaSasolOld MutualFNBGrowthpoint PropertiesNedbank CIBShellKiwiMnetAfropolitan MagazineMarketing2theMAXPick n PaySparDStv Delicious FestivalSoweto Fashion Festival
01 · Services

One managed service. Four places it works.

For your people, a premium shine without leaving their day. For your organisation, a distinctive experience that combines convenience, presentation and memorable service.

Across every service: trained, uniformed specialists. Secure, tagged handling. A quality check on every pair.

02 · Value

What clients are really buying

Four buyers. Four different outcomes. One managed service behind all of them.

Workplace

A visible perk that costs little and gets used.

  • Time back for busy employees.
  • Client-facing teams that look sharp, in-house.
  • A building benefit landlords can advertise.

Value created forEmployees, tenants, HR and facilities teams.

Retail

A concourse service that keeps shoppers longer.

  • Longer dwell time and repeat visits.
  • A premium amenity rival malls do not offer.
  • A managed kiosk with no load on centre staff.

Value created forShoppers, tenants, centre managers and property groups.

Events

A reason for guests to stop, stay and remember you.

  • Five to ten minutes of guest attention.
  • A moment that photographs and gets shared.
  • Turnkey, so your team runs the event.

Value created forGuests, sponsors, brand and event teams.

Hospitality

A guest-care detail that raises the whole property.

  • A service most competitors do not offer.
  • Guests who leave better than they arrived.
  • Discreet delivery on your standards and hours.

Value created forGuests, members, GMs and concierge teams.

A smiling guest gives a thumbs up from a leather wingback chair while a Madinda Shoe Shine specialist polishes his shoes, beside a table of Kiwi products.
Clients do not only pay for the shine.

They invest in the experience, convenience and value it creates.

See how it works
03 · How it works

Three steps. Almost all of them ours.

You approve. We set up, staff, tag, shine and check. Then we do it again tomorrow.

You

Approve a space and a schedule

A corner of the lobby, a mall concourse or a sponsor lounge. Weekly, monthly, permanent or one day only.

Madinda Shoe Shine

We set up and staff the station

Chairs, products and trained, uniformed specialists, managed by our operations team from day one.

Madinda Shoe Shine

Every pair is tagged and checked

Shoes left in our care are tagged, secured and returned as promised. If a pair is not right, we do it again.

Care tagPAIR Nº 0417
  • Received and tagged✓
  • Cleaned and conditioned✓
  • Polished by hand✓
  • Quality check✓
  • Returned as promised✓

Your shoes define you. Keep shining.

If a pair is not right, we do it again.

04 · Proof

Eleven years inside South Africa’s leading organisations.

Fifteen brands and events, from banking head offices to national festivals. One standard at every station.

Corporate
AbsaSasolOld MutualFNBNedbank CIB
Property and retail
Growthpoint PropertiesPick n PaySparSandton CityKiwi
Events and media
ShellMnetAfropolitan MagazineMarketing2theMAXDStv Delicious FestivalSoweto Fashion Festival
2015First station, Absa Towers
11Years operating
15Brands and events served
Still there. Eleven years on.
A Madinda Shoe Shine specialist polishes a guest’s shoes at an Absa workplace station while a second guest relaxes in a leather wingback chair.
Absa, Pretoria CBD. Live service during the working day.
05 · In the newsJohannesburg · 2016 to 2017

Where it started, in print.

We provide an executive shoeshine experience to our clients.

City Press · 22 October 2017 Read the article
“He founded the company in 2015 with the purpose of closing the gap of unemployment and thus, poverty.”City Vision · 2017
“Creating yet another platform for job creation and skills development.”Dobsonville Urban News · 2016

Three newsrooms told the story before we did.

07 · Our story

A business built to create opportunity, dignity and lasting impact.

Lusanda Madinda, founder, seated in a shoeshine chair
Lusanda MadindaFounder and CEO

I’ve always believed I could do something with my life that would make a difference to others.

Lusanda Madinda, Founder and CEO
OriginGugulethu, Cape Town

A business should create opportunity.

Lusanda Madinda grew up in Gugulethu, Cape Town. To him, shoeshining was more than a commercial service. It was a way to build a professional business around an everyday need while creating jobs, transferring practical skills and giving people a platform to earn with dignity.

GrowthAbsa Towers, Johannesburg CBD, 2015

From one chair at Absa Towers.

Founded in 2015 with Absa as its first client, the business grew from a chair, a brush and a commitment to exceptional service into professional shoeshine stations and premium experiences for corporate environments, events, exhibitions, conferences and brand activations.

PurposeEvery station, today

Every station is a trained first job.

We teach a craft, customer service and the basics of running a business. Behind every service is a person who can earn, support a family, build confidence and move forward. Your booking pays for more than a shine.

Employment11 yrsCreating work continuously since 2015.
SkillsIn-houseEvery specialist trained in craft and customer service.
Progress15Leading brands and events served.

Our vision: to be South Africa’s leading premium shoeshine experience brand, recognised across Africa for the opportunities we create.

08 · Our team

Run by people who have managed stations since 2015

Portrait of Lusanda MadindaFounder and CEO

Lusanda Madinda

Founded the business in 2015

More than 20 years in corporate IT across ICT, support, software testing and technology leadership. Also founder of technology company TestHub. Leads vision, strategy, partnerships and key client relationships.

Portrait of Glen RasealaOperations Manager

Glen Raseala

With the business since 2015

Has managed shoeshine stations at Ernst & Young and Sandton City. Oversees site teams, training, scheduling, stock, service quality and operating standards across every location.

Portrait of Sello MolewaCommercial Finance Manager

Sello Molewa

With the business since 2015

Holds a National Diploma in Financial Accounting. Oversees financial planning, cash flow, pricing and commercial performance, and structures corporate contracts that stay sound and sustainable.

On the floor
Three Madinda Shoe Shine specialists in white shirts and black bow ties stand beside a branded Madinda Shoe Shine banner.
One uniform. One standard.

The specialists who show up wherever you need them.

In your office, your shopping centre, your event or your hotel. Trained in craft and customer service, uniformed to one standard, and supervised by our operations team. Every station is a trained first job.

Madinda Shoe Shine specialists polish guests’ boots in black wingback chairs on a roped-off platform at an evening corporate event. Turnkey branded stations for launches and sponsor lounges.
09 · Partner with us

Your partnershipcreates opportunity.Beyond the shine.

Bring a premium shoeshine experience to your workplace, venue, event or brand activation. Every booking creates work for a trained specialist.

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